— PELOTON

The Cooldown

— ROLE

2D Motion Design

Motion Look Development

At the end of 2022, as part of Stink Studios, we created a series of motion designs for Peloton’s – "The Cooldown” – The Cooldown takes 12 months of raw workout data and transforms it into a personalised film for each member that celebrates their individual achievements throughout the year.

Using Stink’s unique automation platform, RITA, we produced millions of unique, multi-language assets for the Peloton community on the day the campaign launched. We followed a clean, simple approached to it’s design, focussing on smooth transitions, changing gradient colours (warm to cool), and kinetic type, to drive the personalised films. Design & Direction: Stink Studios, London.

Motion Design Team: David Zamorano: Lead Motion Design.

Seb Camilleri: Mohammed Ubaidah, Sam Miles, Lucas Ferraguti: Motion Design.