At the end of 2022, as part of Stink Studios, we created a series of motion designs for Peloton’s - "The Cooldown” - The Cooldown takes 12 months of raw workout data and transforms it into a personalised film for each member that celebrates their individual achievements throughout the year.

Using Stink’s unique automation platform, RITA, we produced millions of unique, multi-language assets for the Peloton community on the day the campaign launched. We followed a clean, simple approached to it’s design, focussing on smooth transitions, changing gradient colours (warm to cool), and kinetic type, to drive the personalised films.

Design & Direction: Stink Studios, London.

Motion Design Team:
David Zamorano: Lead Motion Design.
Seb Camilleri: Motion Design.
Mohammed Ubaidah: Motion Design.
Sam Miles: Motion Design.
Lucas Ferraguti: Motion Design.